Contrary to popular belief, TikTok advertising can be a powerful conversion generator for businesses of all sizes and types. All you need to win TikTok is an exciting and engaging video, a solid and clear offer, and a defined objective. 

Once we have your video content, our team constructs the campaign within TikTok Ads Manager to ensure each ad is optimized to reach your objective, whether that be awareness, consideration, or conversion.

To ensure the right people see your ads on their For You Page (FYP), we determine the targeting settings for your individual Ad Group. The factors we can advertise to are based on your target audience’s location, gender, device type, as well as their interests and behaviors. You can even set engagement parameters to encourage users to interact with the ad as they would with a typical TikTok.

Pair your TikTok Ads strategy with Facebook and Instagram advertising for a comprehensive social media marketing strategy. Click here to learn more about our Facebook and Instagram Ads services.

Once your campaign has been created and the ads have launched, our team of TikTok advertising experts continue to monitor the campaign to track engagement metrics, conversions, and other relevant key performance indicators (KPIs) based on the goal of the campaign.

If you’re looking to grow your brand awareness among a Gen Z audience or are hoping to fortify your social media advertising efforts, TikTok is a worthy investment for any B2C business.

SkyWalk’s Paid Ads team has several years of experience in managing ad campaigns with varying budgets and goals to yield the most return for our clients.